I saw the sign. Cue the Ace of Base song below…
I feel more like Paul Revere than Sarah Connor in this instance, but the message is the same: AI revolution is already here. The question now isn't if AI transforms everything—it's how we shape the narrative around that transformation. How do we tell its story truthfully and in a way that will empower people to use this technology to shape the world.
You need someone who can own the creative narrative for Claude product launches—someone who shapes narratives that connect brand storytelling with product capabilities and differentiation. And it just so happens that's exactly what I've done for 17 years in pharmaceutical advertising (I started when I was 22), where stakes are literally life and death.
I've led creative teams through multibillion-dollar brand launches, from blockbuster cardiovascular medications to paradigm-shifting therapeutics like SPRAVATO, the first FDA-approved ketamine treatment for depression. These weren't just brand campaigns. They were movements that changed how patients, doctors, and caregivers understood breakthrough science.
This isn't a pure writing role, and I'm not a pure writer. I'm a leader too. I'm someone who can develop the core creative concept for a launch and work closely with design to bring it to life, while collaborating across non-creative teams, and distilling it for clients and customers.
I have genuine technical fluency. Not surface-level familiarity. Whether it's the neurochemistry of glutamate modulation, the electrophysiology of cardiac ion channels, or the computational architecture of transformer models—I have a knack for understanding products well enough to find the story that's most compelling. I can talk tech. I translate complexity into something not only understandable, but resonant, memorable, and emotionally evocative.
I move storytelling beyond features and into ideas that actually mean something and spark conversations. I turn mechanisms into meaning. Data into drama. Science into story.
And I strongly feel that Anthropic is the company leading this revolution with the rigor, responsibility, and humanity it deserves.
For 17 years (I started my career fresh out of college and in the Great Recession), I've been in the business of taking the impossible and making it unforgettable. In pharmaceutical advertising, I've transformed complex medical concepts—novel mechanisms of action, breakthrough med tech, life-saving therapies—into stories that resonate, inspire action, and ultimately, save lives.
But here's the thing: I'm a creative's creative.
I don't just write copy. I develop core creative concepts. I lead vision. I shape narratives that connect brand with product, strategy with story, complexity with clarity.
As a Group Creative Director, I've led creative launches that distilled scientific complexity into campaigns that move markets. By night (and weekends, and lunch breaks), I'm also a peer respected playwright. My work has been produced at The Public Theater, and I've been recognized as an emerging talent by Pulitzer Prize and Oscar winners, including the legendary John Patrick Shanley.
Don't just take my word for it—read about my creative journey here.
I Can Talk Tech: Whether it's glutamate modulation, cardiac electrophysiology, or transformer architectures—I have the technical depth to understand product capabilities well enough to move storytelling beyond features. I don't just simplify; I amplify. I can turn technical differentiation into narratives that resonate, that can spark conversations with grandmas at the supermarket and in the greater mainstream.
From rare disease therapies to cutting-edge medical devices, I've spent nearly two decades translating dense scientific data into human stories. AI is complex. The ethical implications are nuanced. But that's my sweet spot—making the complicated feel accessible and the technical feel human.
Multibillion-Dollar Brand Launches: I've guided cross-functional teams through high-stakes product launches that redefined categories. From cardiovascular blockbusters to breakthrough psychiatry therapeutics, I've shaped the creative narrative that connects brand storytelling with product capabilities.
The Storyteller's Advantage: Whether I'm crafting a 30-second spot or a three-act play, my core skill is the same: distilling lived experiences, complex technology, and above all, humanity into narratives that resonate. Stories that call people to action. Stories that shift hearts and minds. Stories that move people forward.
And isn't that what Anthropic is about? Building AI that's safe, beneficial, and aligned with human values—technology that moves us forward, not just faster.
Anthropic isn't just building AI—you're building the conversation around responsible AI. Claude product launches require someone who understands both the power of language and the weight of responsibility. Someone who can communicate technical excellence while never losing sight of the human element.
I've spent my career doing exactly that in an industry where getting it wrong can cost lives. In pharmaceutical advertising, every word matters. Every claim must be substantiated. Every story must balance hope with honesty. Every launch must connect brand with product in ways that resonate.
I know how to tell powerful stories within constraints. The FDA and regulatory guardrails taught me well. I know how to make people care about complex technology. And I know how to do it with integrity.
Let me bring that rigor, that creativity, and that storytelling power to Anthropic.
I built this entire website with Claude Sonnet 4.5 at the desk of my current job. Because when you see a sign, you follow it.
Let's make AI's story one worth telling.
I would love to talk with you about my work experience and what I can bring to the Anthropic team.
EMAIL ME AT ALVINPOYSER@GMAIL.COM